Strategies—Client Outreach and Community Mobilization
Client outreach consists of four critical elements: information and education, counseling, services, and supplies. Client outreach programs use interpersonal communication to increase knowledge and awareness of family planning and bring about behavior change to increase first-time use and sustain long-term use of modern family planning methods. The strategy is useful for reaching low income households with poor access to mass media sources in rural areas or urban slums.
The focus of the strategy is on leveraging interpersonal communication through a wide range of community-based resources (e.g., peer educators, resource centers, self-help groups, etc.) to increase awareness and drive behavior change to increase and sustain correct use.