Communication Agency Partners

Baanyan Tree Productions

Baanyan Tree Productions provides end to end creative solutions using film, creates content for radio and provides graphic design for print, web design and development. Our diverse team of professionals from brand and communications, the social sector, journalism, the film industry, IT and research ensure that every aspect of your communication requirements from the drawing board to the final product are delivered according to your satisfaction to produce material that will guarantee maximum impact. Baanyan Tree Productions has three separate divisions: Baanyan Tree Social, Digital Tree and MangoTree.
Baanyan Tree Social has taken a lead role in creating films for anti-drug campaigns and has produced a variety of work on the subjects of female foeticide, education of the girl child, issues related to street children, polio awareness, tuberculosis, leprosy, right to information, right to education, breastfeeding, family health and welfare, women and child health.
Experts in creating communication for behaviour change, Banyaan Tree understands the importance of conveying information that is sometimes sensitive in a direct, engaging and entertaining way to guarantee maximum impact. Banyaan Tree has experience in Film making and have created Audio visuals, video documentation, training toolkits, promotional films, public service announcements, fictionalized content for TV channels and feature films as well. Some of the organizations for whom they have created content in the recent past include BBC World Service Trust, WWF India, Plan, Save the Children, PATH, Johns Hopkins Bloomberg School of Public Health, University, UNODC, UNAIDS, World Health Organization.

CKS
CKS is a research, design and innovation company focusing on emerging economies of the world. We conceptualize and develop innovative product services and business practices that harness the new possibilities of media, communications and technology. CKS has longstanding experience in research and innovation for social development.

Some of CKS’s past work includes the Learning Lab initiative founded to promote the creative use of mobile devices for public education in emerging economy environments; recommending gender inclusive ICT access booths; tracking the need for Information and Communications Technologies for children or “kids” (ICT4K), in association with UNICEF working in close collaboration with Nokia Siemens Networks South East Asia division to understand rural outreach best practices and creating new and innovative outreach solutions to make telecom services reach 100% penetration rates; and a multi-country study in India, Sri Lanka, Bangladesh, Pakistan, Thailand and Philippines in order to understand the evolving nature of tele-use at the base of the pyramid.

CKS has authored the widely acclaimed Mobile Development Report, sponsored by Nokia. The report explored the socio-economic impact of mobile phones in rural areas in emerging economies.

J. Walter Thompson
Established in 1929, J. Walter Thompson over the years has helped in the creating some of the most successful brands across categories, most of them no.1 over many years. 3 of the top 10 most trusted brands in India (ET Brand Equity Most Trusted Brands’ Survey 2009) are handled by JWT. Over the years, JWT has invested in developing some of the most sought-after proprietary tools and methods for Strategy Planning in the world. This has helped in building and retaining the no.1 status of many of our brands.
Thompson Social is a specialist unit of JWT, specifically created 20 years back to create social and development sector communications. Thompson Social’s mission statement is:
“Harnessing the power of communication to effectively bring about progressive social change.”
Thompson Social was set up with the recognition that communication for the development sector requires specialised skills and knowledge. It addresses the unique needs of the development sector through methodologies that have been driven by innovation.
Thompson Social has designed integrated communication for a range of issues and programmes in India, Bangladesh, Afghanistan and other countries in the South Asian region working with development partners like UNICEF, John Hopkins Bloomberg School of Public Health, World Bank, Ministry of Health & Family Welfare, Population Services International, NACO, Ministry of Environment & Forests, Nike Foundation & World Bank, Punjab Health Systems Corporation and the Ministry of Defence.

Lintas Media Group

Lintas media group is the media arm of Lintas India Pvt. Ltd., one of India’s oldest marketing communication companies with close to 75 years of history. The agency is part of the worldwide Inter Public Group among the top 3 global communication network with operations in close to 80 countries. With close to Rs. 2500 crs of capitalized billing it is among the top 3 media agencies in the country in terms of size.
Lintas Media Group is a performance driven media agency working towards delivering measurable results for the client. The agency’s 130+ employees are empowered with the latest media planning and buying tools. We have a suite of 25+ tools to deliver results for our clients. This has enabled the agency to be number 1 on both planning and buying parameters across media agencies as accepted by advertisers basis a pan Indian survey of 240+ leading advertisers conducted by R3-G3 the global media service industry performance evaluation consultant.
The company has the most widespread branch network among media agencies in India with 6 branches across Delhi, Mumbai (Pune serviced by Mumbai), Bangalore, Kolkata, Chennai and Kochi.

Linterland

Linterland is a rural specialist division of Lowe Lintas India (P) ltd. It was set up in 1999, with the aim to fulfill the needs of clients to reach media dark markets. Moving from static brand awareness to interactive brand communication to the low-income consumer, Linterland revolutionized the way corporate India reached out to its rural audience, earning itself enormous respect, within and outside the industry, as the authority on the subject. Core business strengths of Linterland extend beyond development of brand creative strategies to planning and executing the BTL activities. Various planning tools, collated data, Lincompass, Indexes and sea of rural learnings empowers the agency to have a strong hold in strategic planning. It’s not just an organisation involved in “job work” but in planned process management entailing different concepts, products, and regions. It has wide network of the vendors, retainers and zonal offices that allows implementing projects to the lowest point of a village. At present, have 64- member team. Office in all metro cities and 6 state capital of India and total retainer strength of 84 personnel

Sambodhi

Sambodhi is committed to providing research and advisory services across the social and development sector, with monitoring and evaluation as their core competency. As a part of their knowledge based services Sambodhi caters to both quantitative and qualitative (Participatory) research including mix-design studies, across the project cycle including baseline, mid-term and impact assessment.

With several years of experience in conducting evaluation studies in various areas related to development, Sambodhi is an emerging leader in the field of evaluation studies in India. The agency has developed and executed studies with Experimental Research Designs (including RCTs) and Quasi-Experimental Research Designs (viz. Regression Discontinuity, Propensity Score Matching, and Difference in Difference method.

Within the ambit of research services, Sambodhi has a strong established network of field representatives across the country and has the capability of handling multiple projects across various sites concomitantly in terms of field operations through a team of experienced professionals with its head office in New Delhi and regional offices in Bhopal and Orissa.